If you’re a US B2B company weighing LinkedIn lead generation, the first question is usually: how much does it cost? Done-for-you LinkedIn lead generation typically runs on a monthly retainer rather than per-lead pricing, because results compound as campaigns are optimized.
Common pricing models
- Monthly retainer (most common): a flat monthly fee covering targeting, messaging, sending, and reporting. Best for predictable pipeline.
- Per-appointment: you pay per booked meeting — higher risk of low-quality volume.
- Hybrid: a base fee plus a bonus per qualified meeting.
What should be included
A real service covers ICP research, profile optimization, personalized outreach, follow-ups within LinkedIn’s limits, and transparent reporting. If “cheap” means spammy blasting, it will cost you your account — read our guide on policy-safe outreach.
How to judge ROI
Don’t measure cost per lead — measure cost per qualified meeting and pipeline value. Most clients see 5–10 qualified prospects per week once optimized, and campaigns are month-to-month with no long lock-ins.
FAQ
Is there a setup fee? We get most US clients fully live within 48 hours — ask for a custom quote on a free strategy call.
Contracts? Month-to-month. We earn your business with results.