Lead Generation ROI Calculator

See what a steady flow of meetings is actually worth. Enter your funnel and deal size to project closed revenue and pipeline from B2B outreach.

Qualified meetings per month

Meeting → opportunity rate (%)

Opportunity → close rate (%)

Average deal value

Use your own historical conversion rates for the most accurate projection. Any currency — plain numbers. Runs in your browser.

Why this math matters before you invest in outreach

Outreach isn't a cost — it's an input to a revenue machine. Knowing what a single monthly meeting is worth over a year tells you exactly how much you can afford to invest in generating them, and whether lead generation or appointment setting will pay for itself. Most teams underestimate the annual value of a steady flow of qualified meetings each month.

FAQ

ROI & pipeline questions

Meetings × meeting-to-opportunity rate × opportunity-to-close rate = closed deals. Closed deals × average deal value = revenue.

It varies widely by market and deal size. Use your own historical rates for the most accurate projection; if you do not have them yet, start with conservative assumptions and tighten them as real data comes in.

It depends on offer, market and deal size, so we agree a target per campaign up front rather than quoting a benchmark. Enter your own target in the calculator to see what it is worth.

Let's fill the top of that funnel

We book the qualified meetings; you close them. See a realistic monthly target on a free call.

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