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Free Tool

Lead Generation ROI Calculator

See what a steady flow of meetings is actually worth. Enter your funnel and deal size to project closed revenue and pipeline from B2B outreach.

Use your own historical conversion rates for the most accurate projection. Any currency β€” plain numbers. Runs in your browser.

Why this math matters before you invest in outreach

Outreach isn't a cost β€” it's an input to a revenue machine. Knowing what a single monthly meeting is worth over a year tells you exactly how much you can afford to invest in generating them, and whether lead generation or appointment setting will pay for itself. Most teams dramatically underestimate the annual value of a steady 5–10 meetings a month.

FAQ

ROI & pipeline questions

Meetings Γ— meeting-to-opportunity rate Γ— opportunity-to-close rate = closed deals. Closed deals Γ— average deal value = revenue.
Varies by market, but many B2B teams convert 20–40% of qualified meetings to opportunities and 20–30% of those to closed deals. Use your own numbers where you have them.
A well-run campaign typically produces 5–10 qualified meetings per month per profile once messaging is optimised.

Let's fill the top of that funnel

We book the qualified meetings; you close them. See a realistic monthly target on a free call.

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